TOP 5 consumer trends in Slovakia, 2023

Social commerce

Nowadays, social networks are undoubtedly one of the absolute top tools for attracting new customers and promoting a brand. However, for a long time, it is possible not only to promote the brand through them but also to sell the products directly.

Sustainability

The pandemic has further strengthened the demand for sustainability. People consider their impact on the ecosystem even more, and it reflects in their purchasing decisions as well.

Online videos

When people spent more time at home, the need for shared experiences grew even more. Watching online videos has become a means of gaining information, entertainment and even maintaining social contact. There is some emphasis on television screens, too, as people like to watch all video content in large.

Booming competition in the online space

The pandemic has forced many brands into the online space, so the competition is increasing. Brands fighting for customers’ engagement have to do it harder, and that can mean focusing on their needs instead of the product itself.

Visual search

Verbal search that dominated the past is changing, and the new trend is visual search. It uses several effective tools such as Google, Bing or Pinterest Lens.