Media consumption habits in 2022, Czech Republic

In 2022, media consumption trends in the Czech Republic showcased noteworthy changes. Average time spent watching TV decreased by 15 minutes, marking the first year without significant COVID-19 impacts on viewing habits. 

Google continued to gain market share over the local search platform Seznam, while TikTok gained prominence, becoming essential for campaigns targeting the younger demographic (18-35 years old). The year was characterized by the rise of Video on Demand (VOD) services, with the market becoming increasingly competitive.

The year 2022 saw the entry of global streaming services like HBO Max and Disney+) and Netflix established headquarters for activities in Central and Eastern Europe in Poland, which will bring increased focus on this geography. Domestic platforms like Voyo (Nova Group) and Edisonline were further developed, the platforms České kino and FamuFilms were launched and Aerofilms and Kviff.tv merged, creating one stronger platform. This trend was expected to continue with planned launch of VOD services from the Prima television group and the arrival of the multinational SkyShowtime service from Comcast and Paramount.

The growing interest in on-demand content does not only concern video, but also audio, which in turn is being listened to not only by radio broadcasters. Czech Radio has therefore set out an "audio first" strategy for the following years, and commercial operators also see that the interest in listening to audio on demand exceeds the interest in listening to live "classic" broadcasts, especially among younger audiences. (The Czech media market in 2022 was a dynamic landscape, marked by high inflation, legislative changes and thirst for on-demand content.)