Media Consumption Habits in Slovakia in 2023

Slovakian TV stations have increased their share of viewership by 11%, reaching a total of 64% in the TG 12-54. However, in younger generations, the reach is very fragmented.

The online environment is fragmented, and local publishers are stagnating in growth, even showing a slight decline in visitors compared to last year.

Big cities and younger audiences are strong on new social media channels, distrusting traditional media publishers due to the political situation. Audio is on the rise, bringing a new content creator economy that interconnects traditional social, video platforms, and audio platforms.

Traditional channels maintain consistent reach among the 35+ demographic on average in Slovakia. However, the media consumption landscape is becoming more fragmented in larger cities, where there are greater discrepancies in how media is consumed. This fragmentation reflects the varied preferences and behaviors of urban audiences, making media planning more complex in these areas.

Published: September 16, 2024

EDUARD KREČMAR
CO-OWNER | CAN.MEDIA
eduard.krecmar@wecan.net

Eduard has been in marketing for 15 years, starting with building his own digital agency before moving to a strategic role at Publicis Groupe, where he channelled his passion for digital proof into offline media and communication strategies. Now, as a co-owner of CAN.MEDIA, he wanted to break free from the relentless focus on growth that often comes at the cost of quality. He realized that to stay true to his values, he needed to create something that prioritized impact over just numbers.

SANJA DOVCH
MEDIA PLANNER | DIRECT MEDIA
sanja.dovch@wecan.net
Sanja started to work at Direct Media (and media agencies in general) as a student in 2019. Since then, she has earned her Bachelor´s degree in marketing and has been promoted to Media Planner at the agency. Currently, she is working with local and regional clients, planning and reporting campaigns.

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Media Consumption Habits in Slovakia in 2023

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