Media Consumption Habits in Slovakia in 2024

Media consumption in Slovakia in 2024 continued its shift toward digital and on-demand formats. Younger audiences spent more time on mobile platforms and streaming services, while older generations remained more loyal to television and radio. The gap between age groups widened further, both in entertainment habits and in how people accessed news and information.

Print readership declined again, while online portals strengthened their role as the main source of news. Trust in independent outlets became increasingly important, especially during periods of political tension. Social networks grew as a daily source of information for younger audiences, while television and Facebook retained their dominance among older groups.

Consumers displayed more multitasking behavior, often using several devices and platforms simultaneously. Personalization and algorithm-driven recommendations increasingly influenced how content was discovered and consumed, especially among younger demographics. Overall, Slovak audiences continued to move toward digital, mobile-first, and on-demand patterns, with traditional formats maintaining relevance primarily among older generations.