Media Consumption Habits in Slovenia in 2023

The popularity of podcasts in Slovenia has surged. Local creators are producing diverse content that covers a wide range of topics, meeting a variety of interests. Local websites have also hopped on the trend, using podcasts as a great way to incorporate brands into their content.

Some advertising methods are classic, such as sponsorships, quizzes, or product placements, while others focus more on sustainable topics (for example, a brand of sustainably certified canned fish produced a podcast on saving the ocean).

Slovenian people are increasingly interested in local media content, whether it’s on TV, radio, or online. This shows that focusing on what matters to people is key, no matter where they are tuning in.

While traditional television remains the leading medium, there is still a rise in the popularity of streaming services, leading to a gradual shift towards digital viewing platforms. Influencers and brands are using interactive content formats, such as prize games, polls, and challenges, to encourage active participation and community engagement.