Media Consumption Habits in Slovenia in 2024

Media consumption in Slovenia continues to evolve toward mobile- and digital-first behavior, especially among younger demographics. Short-form video content remains dominant, with YouTube, Instagram Reels, and TikTok leading in engagement. The opening of new advertising opportunities on TikTok, Reddit, and Pinterest in the Slovenian market reflects growing platform diversification.

Audiences are increasingly expecting content tailored to each platform. Clients are gradually realizing the importance of developing platform-native creative materials – for example, more casual, authentic content for TikTok versus polished spots for TV. Meanwhile, traditional TV viewership remains stronger among older audiences but is slowly declining overall, especially during prime time.

Digital video consumption continues to rise, and cross-device viewing has become the norm. Brands that adjust their strategies to meet these shifts – especially by investing in creative differentiation and platform-appropriate storytelling – are seeing better engagement and improved return on ad spend.

 

Published: September 9, 2025

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Media Consumption Habits in Slovenia in 2024

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