Media Consumption Habits in the Czech Republic in 2023

Increasing platformization and the penetration of devices have led to a rise in light TV users. TV networks are responding by investing in more diverse portfolios and expanding their streaming services to address the decreasing impact of their linear inventory.

Audio is on the rise, with many major outlets launching new podcast content.

Many print outlets are cutting inventory and exploring online subscription models or advertiser-supported models to sustain their operations.

Compared to previous years, advertising is no longer just about choosing the right location, where, and to whom the ads will be shown. The emphasis has shifted towards the creativity of the ads, focusing more on emotions, broader targeting, and building long-term brand memories, rather than solely targeting the 5% of consumers ready to buy immediately and expecting an immediate response.

Published: September 15, 2024

EDUARD KREČMAR
CO-OWNER | CAN.MEDIA
eduard.krecmar@wecan.net

Eduard has been in marketing for 15 years, starting with building his own digital agency before moving to a strategic role at Publicis Groupe, where he channelled his passion for digital proof into offline media and communication strategies. Now, as a co-owner of CAN.MEDIA, he wanted to break free from the relentless focus on growth that often comes at the cost of quality. He realized that to stay true to his values, he needed to create something that prioritized impact over just numbers.

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Media Consumption Habits in the Czech Republic in 2023

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