Outdoor

The outdoor advertising segment in Central and Eastern Europe (CEE) has seen steady growth and innovation over the past few years, adapting to changing urban landscapes and the digital transformation of media. Traditionally dominated by billboards, posters, and transit ads, outdoor advertising remains a highly visible and impactful way to reach large audiences, particularly in densely populated cities and transport hubs.

One of the major developments in recent years has been the rise of digital out-of-home (DOOH) advertising, where static billboards and signs are being replaced or complemented by digital screens. This shift allows for dynamic, real-time content delivery, enabling advertisers to tailor their messages based on the time of day, weather, or specific events. Cities like Warsaw, Budapest, and Prague are increasingly integrating these digital screens into urban environments, making outdoor advertising more flexible and engaging.