Radio

The radio advertising segment in Central and Eastern Europe (CEE) continues to be a reliable and cost-effective channel for reaching broad and diverse audiences. Radio remains popular, especially in cars and during daily commutes, making it an essential medium for advertisers targeting local communities or specific demographics based on listening habits.

In recent years, digital radio and streaming platforms have gained traction, allowing advertisers to combine the reach of traditional radio with the precision of digital targeting. Platforms like Spotify and local streaming services offer opportunities for programmatic audio ads, where brands can reach listeners based on their preferences and behaviors.

Published: April 12, 2023

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Radio

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