The economic environment of the media market in 2022, Bosnia and Herzegovina

In 2022, the economic growth slowed down, driven by exports and private consumption. Bosnia & Herzegovina's media market grappled with poor cooperation and stalled decision-making, while the COVID-19 response lacked transparency, impacting vulnerable populations. Inconsistent economic governance, the Ukrainian war, and high price inflation presented further challenges to the economy, media market, and advertising industry. Remarkably, the media market investments maintained their 2021 level, aided by activities related to general elections held in 2022 and the rise of digital advertising, these factors al contributing to market resilience.

Published: September 25, 2023

NERMIN KALJAČA
MEDIA DIRECTOR | DIRECT MEDIA BOSNIA & HERZEGOVINA
nermin.kaljaca@wecan.net
Nermin came to Direct Media Bosnia and Herzegovina (previously known as Ascanius Media) in 2010 and joined the newly formed research department. Prior to joining the company, he had worked for an international research agency and had been in charge of TV-viewing and AdEx data in Bosnia and Herzegovina. There, Nermin held the position of Head of TV-research department of 30 people, and he was handling a complex TV-research project on a daily basis with a panel of 1550. Within Direct Media, at personal request, his field of activity expanded to account services, and he took on accounts of some regional and international clients as well. After that, he was a Media Buying Manager for non-TV media. Since January 2017, he has been the Media Director.

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The economic environment of the media market in 2022, Bosnia and Herzegovina

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