The economic environment of the media market in 2022, Czech Republic

In 2022, the Czech media market experienced a strong economic rebound following the post-COVID-19 recovery. However, this economic resurgence was swiftly followed by the spillover effects of the war in Ukraine, leading to rising prices, increased costs of doing business and an ensuing surge in inflation, which significantly impacted the local media market and advertising industry. Notably, the Czech media market saw an impressive over 20% year-on-year growth in net investment during 2022, of which much can be attributed to the surge in inflation. For 2023 the outlook is quite similar, inflation is expected to remain high at 13%.

Published: September 25, 2023

MICHAELA ČUNDERLÍKOVÁ
MEDIA STRATEGIST & PLANNER | _CANMEDIA
michaela.cunderlikova@wecan.net
After four years of experience in the fast-paced environment of management consulting, Michaela Rerouted her career towards marketing. For the last 3 years, she has been broadening her horizons and experience at _CANMedia, working with clients from various fields including HR, FMCG, consumer electronics, tourism, and healthcare.

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The economic environment of the media market in 2022, Czech Republic

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