The economic environment of the media market in 2022, Romania

According to the Statistics National Institute, the Romanian economy has increased by 4,8% from 2021, less than the previous year (5.9%). In the meantime, the annual inflation continued to increase, reaching around 12%. 

The purchasing power of consumers is influenced by global political and economic situations. The pandemic and the outbreak of war in Ukraine had repercussions at the level of supply and distribution of raw materials needed in industry and agro-food products on one hand, and also increased the inflation and prices.

Continued in 2022: the urban population with big purchasing power moved to metropolitan areas. Therefore, more and more Romanian TV stations extended their commercial targets, including these areas that are considered “rural” in Kantar Media audience study.

Published: September 25, 2023

COSTIN GRIGORAS
MEDIA DIRECTOR | MEDIA INVESTMENT (THEGROUP)
costin.grigoras@wecan.net
Costin is an engineer specialized in electric drives but has never practiced the profession. He got his first job at Grey Worldwide as a Junior Media Planner a long time ago (1999). Since then, Costin has had the chance to develop media campaigns for a lot of clients from almost all existing categories in the Romanian market. When he joined thegroup in 2012, he realized that it was essential to combine audience figures with the understanding of the consumers, to identify their needs and wishes to better customize communication and reach them at the most possible relevant touchpoints.

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The economic environment of the media market in 2022, Romania

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