The economic environment of the media market in 2022, Slovenia

Last year was quite refreshing as Slovenian people seemed to forget about COVID and carried on their lives as nothing seriously happened. Even though you can still occasionally hear how bad the COVID times were, people tend to make up for the lost time.

On account of moving forward the Slovenian economy grew more than what was expected for 2022. Slovenian Statistics Office released data that showed 5,4% growth last year. Reasonably, the whole advertising market grew slightly in comparison to 2021. We are estimating that 2022's net revenue is 192M EUR.

Experts predicted that the Slovenian economy will lightly decrease in 2023. Despite that, we are certain that the media market and advertising industry will keep progressing.

Published: September 25, 2023

SANJA DOVCH
MEDIA PLANNER | DIRECT MEDIA
sanja.dovch@wecan.net
Sanja started to work at Direct Media (and media agencies in general) as a student in 2019. Since then, she has earned her Bachelor´s degree in marketing and has been promoted to Media Planner at the agency. Currently, she is working with local and regional clients, planning and reporting campaigns.

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The economic environment of the media market in 2022, Slovenia

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