The Economic Environment of the Media Market in Montenegro 2024

In 2024, Montenegro’s economy experienced moderate growth. Tourism remained the main driver of economic activity and generated seasonal boosts in advertising.

Inflation declined, and average salaries increased. This led to higher consumer confidence and stronger domestic demand, which positively impacted advertising budgets across key sectors.

The advertising market grew, with television and out-of-home (OOH) channels maintaining dominant market share. While large advertisers expanded their investments, small and mid-sized businesses remained more cautious, often opting for digital and social channels.

Published: September 9, 2025

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The Economic Environment of the Media Market in Montenegro 2024

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