The Economic Environment of the Media Market in Romania 2023

The Romanian economy experienced moderate growth of approximately 2-3%, a slowdown compared to previous years. This was influenced by both internal and external factors, including global economic uncertainty and the effects of the war in Ukraine.

One of the most significant economic challenges was inflation, which affected the population's purchasing power. It was driven by rising energy, fuel, and food prices. Although inflation decreased compared to the previous year, the high rate (10.4%) continued to pose a challenge. Another crucial issue was the shortage of skilled labor, particularly in the construction, IT, and health sectors. The ongoing migration of workers to other European countries led to increased efforts to attract and retain talent domestically.