The Economic Environment of the Media Market in Romania 2024

In 2024, Romania’s economy slowed significantly, with estimated real growth around 1.4%, down from 2–2.4% in 2023, amid weak external demand and high energy prices.

Inflation remained elevated at approximately 5–5.5%, driven by domestic consumption supported by rising wages and pensions. The budget deficit reached nearly 8% of GDP, while public debt is expected to approach 60% of GDP in the coming years, putting pressure on public finances.

Expansionary fiscal policies, wage increases – including a 12% rise in the national minimum wage – and social reforms boosted consumption but eroded competitiveness and widened the deficit.

This economic environment has forced the media sector to become more efficient and adaptable. Solid investment continued in TV, digital, OOH, and radio, while print media continued its decline.