The Economic Environment of the Media Market in Slovakia 2024

The Slovak economy showed moderate growth in 2024, supported by easing inflation and stronger household demand.

Public finances remained under pressure, but EU investment flows and infrastructure projects provided stability. Businesses continued to face high costs, which kept advertising budgets cautious, particularly in the first half of the year. Toward the end of 2024, improving consumer confidence created a more positive outlook, though efficiency and cost control remained central priorities for most advertisers.

Published: September 9, 2025

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The Economic Environment of the Media Market in Slovakia 2024

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