The Economic Environment of the Media Market in Slovenia 2023

Last year was challenging as it was marked by the worst floods in Slovenia's history. Inevitably, this took a toll on the economic environment, but it also demonstrated great solidarity and inspiring stories.

With the help of the media, our government, non-governmental organizations, and our compassionate citizens, we managed to organize numerous charity events, such as a star football match, concerts, and performances.

Despite the difficulties, the Statistics Office of the Republic of Slovenia announced that Slovenia achieved an economic growth of 1.6% in GDP. We are also estimating a €15 million increase in advertising compared to 2022.

Published: September 16, 2024

SANJA DOVCH
MEDIA PLANNER | DIRECT MEDIA
sanja.dovch@wecan.net
Sanja started to work at Direct Media (and media agencies in general) as a student in 2019. Since then, she has earned her Bachelor´s degree in marketing and has been promoted to Media Planner at the agency. Currently, she is working with local and regional clients, planning and reporting campaigns.

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