The Economic Environment of the Media Market in Slovenia 2024

In 2024, Slovenia faced moderate economic uncertainty due to inflation and cautious consumer sentiment. GDP growth slowed, but key sectors like retail and services remained stable. The labour market was resilient, with low unemployment and recovering household spending in the second half of the year.

Media and advertising budgets declined slightly early in the year but rebounded by mid-2024, with stronger digital investment, especially in social media and influencer marketing. Advertisers focused on performance-driven strategies, short-form video, and data-based targeting across platforms like Instagram, TikTok, and YouTube.

Published: September 9, 2025

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The Economic Environment of the Media Market in Slovenia 2024

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