The Media Market in Slovakia 2024

In 2024, the Slovak media market remained relatively stable but showed signs of gradual transformation. Television continued to attract the largest share of attention and investment, although linear viewing kept declining, particularly among younger generations. At the same time, digital platforms grew in importance, reflecting broader social and technological shifts.

Print media continued its structural decline, with circulation and advertising revenues falling further. Radio and outdoor advertising proved more resilient, maintaining strong reach across different regions. Digital formats advanced steadily, driven by greater use of online services and mobile platforms.

The most visible institutional change was the restructuring of public broadcasting, which dominated debates about independence and transparency. Although commercial players were not directly affected, the discussion highlighted the broader importance of trust and credibility in the media environment.

Overall, the Slovak market reflected regional trends: a gradual move away from traditional formats, growing reliance on digital solutions, and a context in which economic and political uncertainties strongly shaped advertiser decision-making.