The Media Market in the Czech Republic 2024

In 2024, the Czech media market remained stable, with digital continuing to grow and traditional channels facing a gradual decline. Television still commanded the largest share of media spend but experienced a slight drop in linear viewership and ad revenue. Connected TV (CTV) and video-on-demand platforms — including local services like Voyo and international players such as Netflix and YouTube — gained traction, especially among younger audiences.

The print sector continued its downward trend, with further circulation and ad revenue losses across newspapers and magazines. Several regional print titles were consolidated or discontinued. Radio remained relatively resilient, supported by stable listenership and the growing importance of digital audio formats and podcasts.

Digital media, particularly performance and programmatic advertising, saw strong growth. Retail media also expanded rapidly, with major e-commerce platforms (e.g., Alza, Mall) increasing their ad offerings. Social media platforms like TikTok and Instagram continued to attract younger demographics and secure larger shares of digital ad budgets.

On the ownership side, no major foreign entries or exits were observed, but local media houses consolidated operations and streamlined portfolios. The Czech News Center and Mafra maintained strong positions, while smaller independent publishers faced increasing challenges, including rising tech costs and limited access to premium ad budgets.