The outdoor segment in the CEE in 2024

In 2024, the outdoor advertising market in Central and Eastern Europe confirmed its resilience and adaptability. Across the region, OOH retained a meaningful share of total ad spending, with most markets reporting stable or modest growth.

On average, outdoor accounted for between 5% and 11% of total advertising investments, depending on market size and innovation level. While television and digital continued to dominate, OOH consolidated its position as a channel offering visibility, reach and strong complementary element in multi-channel strategies.

The total value of outdoor advertising in the CEE region was estimated at 732 million EUR, representing a steady increase of 11% over 2023. Growth was supported by major sporting events such as Euro 2024, national elections in several countries, and seasonal drivers like tourism. At the same time, digital out-of-home (DOOH) continued to expand, offering advertisers dynamic formats and the possibility of more targeted, programmatic buying.

Published: September 16, 2025

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The outdoor segment in the CEE in 2024

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