The political environment of the media market in 2022, Bosnia and Herzegovina

In 2022, the political landscape of Bosnia & Herzegovina's local media market was marked by the significance of election year. The evolving relationship between politics and the media market saw an increased political influence that impacted media spending. The general elections held in 2022 resulted in substantial budgets allocated to political party promotions, significantly shaping media market investments. Government entities favored specific outlets, leading to concentrated support and limited diversity. These dynamics significantly influenced the local media market, highlighting the pervasive influence of political factors. Consequently, there is an urgent need for transparency and safeguards to foster fair competition and ensure diverse media representation.

Published: September 25, 2023

NERMIN KALJAČA
MEDIA DIRECTOR | DIRECT MEDIA BOSNIA & HERZEGOVINA
nermin.kaljaca@wecan.net
Nermin came to Direct Media Bosnia and Herzegovina (previously known as Ascanius Media) in 2010 and joined the newly formed research department. Prior to joining the company, he had worked for an international research agency and had been in charge of TV-viewing and AdEx data in Bosnia and Herzegovina. There, Nermin held the position of Head of TV-research department of 30 people, and he was handling a complex TV-research project on a daily basis with a panel of 1550. Within Direct Media, at personal request, his field of activity expanded to account services, and he took on accounts of some regional and international clients as well. After that, he was a Media Buying Manager for non-TV media. Since January 2017, he has been the Media Director.

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The political environment of the media market in 2022, Bosnia and Herzegovina

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