The Political Environment of the Media Market in Bulgaria 2023

In 2023, political influence over media in Bulgaria remained significant. Political affiliations continued to impact media outlets and even the Council for Electronic Media, undermining its neutrality and raising concerns about media independence.

A parliamentary election was held in April, followed by local elections in October, making it challenging for the media to operate without political pressures. These were the fifth parliamentary elections since 2021, underscoring the political volatility in the country. Political campaigns invested heavily in media to reach voters, contributing to fluctuations in advertising spending during the election periods. The political instability led advertisers to avoid significant budget increases. No major legal changes specifically targeting the media sector occurred.

Published: September 15, 2024

SIMONA TENCHEVA
CHIEF OPERATING OFFICER | ARGENT
simona.tencheva@wecan.net
Simona is Chief Operating Officer of Argent (strategic partner of Café Communications Sofia), responsible for the functional management and leadership of the team and ensuring client deliverables meet quality standards and surpass client expectations. She is also a Global Network Director of Local Planet, leading the local implementation of key global initiatives across the network and in addition, is also responsible for the coordination and the development of the CEE region. Having 25 years background in the communications industry, prior to joining Argent, Simona worked for several media owners and media agencies, managing sales, various strategic projects, corporate development, and key partnerships.

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The Political Environment of the Media Market in Bulgaria 2023

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