The Political Environment of the Media Market in Croatia 2024

Croatia's media landscape in 2024 was marked by an increase in political influence as well as evolving legal frameworks. Political parties in Croatia increasingly embraced digital advertising to engage voters.

The Social Democratic Party's coalition allocated a substantial portion of its campaign budget to digital platforms, reflecting the growing importance of online engagement, while the Homeland Movement invested in digital marketing to enhance its visibility and reach.

Croatia introduced significant legal changes that impacted the local media market, particularly concerning press freedom, journalistic independence, and media ownership – including Anti-Leaks Legislation, a new Electronic Media Act, as well as a proposed new Media Law.

Published: September 9, 2025

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The Political Environment of the Media Market in Croatia 2024

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