The Political Environment of the Media Market in Hungary 2023

After the turbulent atmosphere of the parliamentary elections in 2022, the situation had relatively clarified by 2023.

In general, two main processes motivated this shift: on one hand, the ongoing inflation within the European Union, and on the other, the dominance of social media. Due to its extensive reach, most players prefer to invest in social media rather than in print or online newspapers. However, Hungarians have not completely abandoned TV. Companies still prioritize advertising on major channels during prime time.

The year started with a significant event from a TV perspective: Vodafone, which had previously absorbed UPC, was acquired by the Hungarian state.

 

Published: September 15, 2024

MÁRTA HORNAI
DIRECTOR OF MEDIA SERVICES | WECAN
marta.hornai@wecan.net
Márta started her career as a junior media planner at café in 2006. After two years, she switched to the client side, and worked in the telco sector for 7 years. 
She returned to the agency side in 2017. She spent her last 13 years specialized in digital, taking part in the digital transformation of various client’s and fields. 

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The Political Environment of the Media Market in Hungary 2023

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