The Political Environment of the Media Market in Slovakia 2024

The political climate in 2024 was marked by increasing polarization. The government’s restructuring of public service broadcasting sparked debates about independence and the role of media in society.

While there were no major legislative changes directly targeting advertising, the broader environment influenced perceptions of credibility and stability. Election campaigns produced temporary increases in spending, especially online, but their long-term effect on the market was limited. Overall, politics added uncertainty to a media landscape already in transition.

Published: September 9, 2025

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The Political Environment of the Media Market in Slovakia 2024

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