The Political Environment of the Media Market in Slovenia 2023

In 2023, Slovenia's political climate significantly impacted its local media market when the government, led by Prime Minister Robert Golob, implemented media reforms to increase transparency and reduce political influence.

These changes included stricter regulations on media ownership and improved measures for journalistic autonomy. The reforms were introduced to prevent monopolistic control, encourage diversity in media ownership, and promote a more competitive environment.

As a result, the local media market saw a shift towards more balanced reporting, though debates over media freedom and government control persisted. This ongoing political tension reflected concerns that the reforms might be interpreted as censorship.

 

Published: September 16, 2024

SANJA DOVCH
MEDIA PLANNER | DIRECT MEDIA
sanja.dovch@wecan.net
Sanja started to work at Direct Media (and media agencies in general) as a student in 2019. Since then, she has earned her Bachelor´s degree in marketing and has been promoted to Media Planner at the agency. Currently, she is working with local and regional clients, planning and reporting campaigns.

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The Political Environment of the Media Market in Slovenia 2023

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