The Political Environment of the Media Market in the Czech Republic 2023

There was no significant political initiative that directly influenced media spending. However, the Czech Republic's efforts to combat disinformation saw varying levels of success, impacting the media market in different ways.

Criticism arose when a draft action plan, which included proposals for centralizing state advertising and supporting independent media, was leaked. In response to the backlash, the government abolished the Media and Disinformation Commissioner role in early 2023, casting doubt on the future of disinformation policies.

 

Meanwhile, EU countries and MEPs agreed on a European Media Freedom Act, which aims to provide better protection for the work of journalists and increase transparency in media ownership.

Published: September 15, 2024

EDUARD KREČMAR
CO-OWNER | CAN.MEDIA
eduard.krecmar@wecan.net

Eduard has been in marketing for 15 years, starting with building his own digital agency before moving to a strategic role at Publicis Groupe, where he channelled his passion for digital proof into offline media and communication strategies. Now, as a co-owner of CAN.MEDIA, he wanted to break free from the relentless focus on growth that often comes at the cost of quality. He realized that to stay true to his values, he needed to create something that prioritized impact over just numbers.

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