TOP 5 consumer trends in Bosnia and Herzegovina, 2023

Organic food

The natural beauty of Bosnia and Herzegovina, its excellent climatic conditions and untouched nature are recognized as a fantastic resource for the production of organic food. A large number of young people moved to the mountains, clearings and meadows and started to grow small gardens and orchards. The absolute trend is following a healthy diet of domestic products.

“Mens sana in corpore sano” or a sound mind in a sound body

The global trend of training and having a healthy lifestyle and good physical appearance has taken over Bosnia and Herzegovina as well. Masses of young people practice various sports (fitness, yoga, spinning, dancing) in both open training areas and gyms.

Discover local destinations

Bosnia and Herzegovina is certainly the destination of the future because the climatic conditions (a mixture of continental and Mediterranean climate) and natural resources (forests, rivers, lakes, etc.) are a winning combination for a healthy and active lifestyle. More and more young people are discovering local geographic attractions and destinations, and they are engaged in hiking, cycling, rafting, climbing, cross-country skiing, camping, etc. Music festivals and various events are organized at destinations in the mountain area.

Weekend trips

After the ban of travel and other restrictions that were in force in the “age of COVID”, the possibility of a weekend visit to European destinations via cheap flights has now opened up.

Crafts

People try to create something authentic and original at an increasing level. The availability of a large amount of raw materials and various technologies has motivated young people to dedicate themselves to producing diverse items themselves, from clothing to beer. Using and buying handmade (DIY) items is a complex trend that has entered all industries.