The Economic Environment of the Media Market in the Czech Republic 2024

The Czech economy showed mild growth in 2024 after the stagnation of previous years.

Inflation eased but remained above the EU average, affecting household purchasing power and, consequently, advertiser behaviour. Advertising budgets, especially from the FMCG and retail sectors, were under pressure, leading to a stronger focus on performance-based campaigns and digital formats. While GDP growth supported optimism in Q3 and Q4, advertisers remained cautious. Cost optimisation continued to be a strong theme across the media market.

Published: September 9, 2025

Related topics

Digital

The online segment in the CEE in 2024

Local media markets

The Media Market in the Czech Republic 2024

Political and economic
environment

The economic environment of the CEE media markets in 2024

Regional

The economic environment of the CEE media markets in 2024 The online segment in the CEE in 2024

Related topics

Czech Republic

Recently viewed articles

The Economic Environment of the Media Market in the Czech Republic 2024

The purpose of our website is to provide information. All content has been compiled with the utmost care and is regularly checked. The page content is general, descriptive content, but there may be variations due to country-specific characteristics and legal regulations depending on the user / place of use. The information on the webpage is not to be considered as business or legal advice for specific situations. The publisher shall not be liable for any legal consequences arising from the use of the information. If you want an official position, always contact the competent office if you need advice from the right expert.